Why Transcend?

Because there’s a simpler way to get results that matter

Leaders: a group of people sitting at a bus stop

We believe that leaders want to build intentional and equitable cultures that act as a catalyst for positive change. And that better workplaces lead to happier people who give more at work and to their broader community.


We act as your strategic partner to elevate your team, help you develop strong leaders, and integrate stakeholder-centric management.


We combine the research-based tools and methodologies of bigger global firms with a small firm’s personal attention and agility to create Fearless Teams.


Copilots in Fearless Leadership

Our leaders: Laura Huckabee-Jennings wearing a suit and tie

Laura Huckabee-Jennings


“I initiate change. Change is how we grow and evolve towards our vision of the future.”

It is safe to say that if the Air Force Academy accepted near-sighted pilots, Laura might never have taken the educational and career path that led her to found Transcend in 2002.


Laura graduated from Princeton University, where she earned a degree in Physical Chemistry. She then traveled to Japan where she completed her degree in Comparative Culture from Jochi (Sophia) University, and an MBA from INSEAD in France.


In working with companies that include Procter & Gamble and Coca-Cola, Laura learned to manage business units and build revenues in markets around the world, including in Japan, China, Israel, Poland and the United States.


During her international career, she developed a deep understanding of organizational culture and identified the one limiting factor that kept teams from being as productive and successful as possible—fear.


Laura has a keen eye for moving organizations forward and asking the right questions to generate new insight and action. She helps organizations around the world develop fearless teams to grow their impact.

Our leaders: a man wearing a blue shirt

Andrew Jennings

Daredevil Engineer

“The more you know about someone, the deeper you trust them. With teams, If you don’t have trust, you don’t have anything.”

“Oh. You’re an engineer.” This is a phrase Andrew often hears the moment a client recognizes his ability to understand their unique business situation. His keen insight and practical experience allows him to drill down to the root causes of problems, and extract inspired, positive outcomes.


Andrew has a diverse background that includes a stint on an oil rig in the North Sea. While he wasn’t doing the actual drilling, he was flexing his fearless chops and developing skills that helped as he managed sales organizations and business partnerships in Europe, the United States and Asia.


Andrew holds a Masters degree in Electrical and Electronic Engineering, and a Masters in Business & Finance. He experienced living in the UK for more than half of his career, working for French and German companies, and spending a significant amount of time managing businesses across Asia. This fearless Brit brings a unique global perspective to all his client engagements.


As a daredevil engineer, Andrew even showed up with two broken legs to one of his engagements at a US biotech company after a moto-cross accident. Fearless is who he is.

Our leaders: a man wearing a blue shirt

Key Team Members

Our Commitment to You

Walk the Talk

You can count on us to replicate the core principles that we model to clients, through increased self-awareness, personal development and a relentless focus on growth. We will never expect anything from you that we do not already expect from ourselves.

Impact Through Innovation

Innovation is not just about new inventions. It is recognizing a better future, and moving towards it. We will guide you in building a workplace culture that acknowledges the needs of the people you lead, and creates a space for them to make a greater impact.

Get S*** Done

You will get results you can see both in the workplace, and in the metrics. This is not about producing short-term gains, but about implementing meaningful, culture changing strategies that produce long term innovation, collaboration, and growth.

Transcend Business as Usual

We are going to have fun learning and applying new business strategies. You will learn how fun and play can be an excellent strategy for making work more enjoyable. We will introduce creative ways for engaging your team, building trust, and staying motivated.

Speak Truth to Power

We’re not afraid to be honest. We're going to arm you with a deep understanding of the problems that exist within your company, and collaborate with you to find the solutions that will be most effective.

Authentic Human Connections

You are visionaries, leaders, and courageously human. We will respect you as both our partner and as a human being. We value our relationships and build bonds that allow for groundbreaking changes through an abundance of trust.


We aim to be the catalyst for organizational transformation where people thrive and contribute to economic and social equity.


Transcend partners with growth-minded leaders who focus on developing people, teams and cultures that embrace change and create lasting value.

Did you know we are certified B Corp®?

Here’s why it matters to you

In 2016, Transcend earned certification as the first B Corporation in the state of Alabama, an acknowledgment of the company’s commitment to social and environmental ethics, transparency, and accountability.


When you partner with a B Corporation, you are working with a team that voluntarily meets higher standards of transparency, accountability, and performance.

B Corp® Certification

In 2016, to better showcase the progress we made toward that end, we became the first Certified B Corporation in the state of Alabama. Becoming a Certified B Corporation is a rigorous process that measures and verifies our performance across our ethics, our employees, our business model and our community minded practices. We continue to measure our B Impact score every year, and have it verified to maintain our certification status. You can see our latest verified score here.

What is a Certified B Corporation?

Certified B Corporations (B Corps) are for-profit companies that use the power of business to build a more inclusive and sustainable economy. They meet the highest verified standards of social and environmental performance, transparency, and accountability. 

Who are the B Corporations?

We are proud to be a small part of the larger B Corporation movement, which includes companies around the world, like Ben & Jerry’s, Cabot Creamery, Eileen Fisher, New Belgium Brewing, Patagonia, and Big Path Capital among many others.  We encourage you to ask us about what it takes to become a Certified B Corporation.


At Transcend, we will act as an extension of your team—to help you unleash the power that lies within.

Awards & Certifications

In addition to our B Corp certification, Transcend holds numerous certifications and has been the recipient of many awards, including:

Partner with Transcend for Leadership & Success
We work with visionary leaders to hone their thinking, their conversations and their execution to get the most from their existing resources. Our customers consistently grow revenue, profits and influence ahead of their competition – and often ahead of their own expectations.
Leaders: Michael Gregory et al. sitting next to a laptop
Leaders: Michael Gregory et al. sitting next to a laptop
Partner with Transcend for Leadership & Success
We work with visionary leaders to hone their thinking, their conversations and their execution to get the most from their existing resources. Our customers consistently grow revenue, profits and influence ahead of their competition – and often ahead of their own expectations

Join the FEARLESS.

Stay up to date & never miss a powerful idea.

  • This field is for validation purposes and should be left unchanged.